About Us

Welcome to Sideline NZ, where brand stories come to life.

Our Origin:
Sideline NZ was born during New Zealand's first COVID lockdown, a brainchild of the visionary founders, Romero and Nova Tagi. What started with crafting custom beanies for POP UP PLAY evolved into a dynamic venture, driven by a commitment to addressing the community's need for streamlined branding solutions.

Our Vision & Mission:
At Sideline NZ, we envision global brand empowerment through culturally-rich promotions. Our mission revolves around fostering enduring partnerships and community-centric branding. Our values—passion, quality, inclusivity, and global impact—guide every step of our journey.

Evolution of Excellence:
Starting with beanies, Sideline NZ expanded its offerings to include uniforms, signage, and diverse promotional products. We've honed the art of sourcing suppliers, designing garments, and establishing a user-friendly e-commerce platform. Relationships and a dedication to quality are the cornerstones of our evolution.

Our Current Landscape:
Today, Sideline NZ proudly stands as a Pasifika-owned business, serving brands globally. Our online platform provides a stress-free, end-to-end branding experience. Formal registration and strategic marketing efforts have not only enhanced our credibility but also solidified our presence in the market.

Our Unique Approach:
Sideline NZ isn't just a solutions provider; we're storytellers crafting narratives that resonate. Trust us for more than just products; trust us for a partnership that simplifies your branding journey. Our roots in the first family reunion order for Samoa underscore our commitment to excellence.

Crafting Enduring Impressions:
Join us at Sideline NZ, where we go beyond shaping brands; we craft enduring stories. In this space, passion meets quality, inclusivity transcends borders, and your brand story becomes a timeless journey.